“The Toronto Reel Asian International Film Festival® is a unique showcase of contemporary Asian cinema and work from the Asian diaspora. Works include films and videos by Asian-identifying artists in Canada, the U.S., Asia and all over the world. As Canada’s largest Asian film festival, Reel Asian® provides a public forum for Asian media artists and their work, and fuels the growing appreciation for Asian cinema in Canada.“
        — Toronto Reel Asian International Film Festival

On deciding on the theme “Flower Pot”:  I wanted the name to be a play on the term “Melting Pot” but instead of promoting togetherness through homogeneity, I wanted it to be through diversity, a “flower pot” if you will.

Festival Creative DirectionFestival Poster
Festival Postcard
84 page Festival Program Guide
Festival Title Sequence
Festival Tote Bag